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  • Anyone Want One of These? Automakers Try to Figure Out The Truck Market

    Truck market confusion - Automakers Attempt to Figure Out The Changing Truck Market - Auto News - Motor Trend
    How much is the truck market, long a profit center for the Detroit automakers, going to shrink?

    Ford offers seven trim variations on its 2009 F-150, the top three of them premium models: Lariat, King Ranch, and topline Platinum. Product planning obviously took place before the floor fell out from underneath the pickup-truck market last year.

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