The Demo Site

Mini is the latest car brand to launch a new green labeling system for its vehicles, with the company revealing this week its new ‘Minimalism’ tag. The new branding will be used to designate base models that have been fitted with several features to help reduce fuel consumption. Similar to the XFE line of cars from General Motors, or the more famous BlueMotion from Volkswagen, the Minimalism cars from Mini will feature fuel-saving measures such aerodynamically enhanced bodies, particulate filters, low rolling resistant tires, light weight engines, engine stop-start features, brake energy regeneration systems, optimal shift time indicators, and electronic power steering systems. The first Minimalism model will be based on the Cooper D and sold in European markets with a 1.6L diesel engine churning out a peak output of 110hp (82kW).